Is Shareajet full-proof?

Written by Private Jet Daily Staff

Blue Star Jet’s online marketplace—Shareajet—creates many possibilities for private jet travelers. For one, it will reduce the costs of its members, making the private jet a cost-efficient option despite the rough economic times. It will also attract new clientele, who would have not thought of private aviation as an option in the first place.

Compared to commercial flights, private jets offer more comfort. These aircrafts depart from uncongested airports and have access to out-of-reach places. Inside the jet, business men are more able to prepare for meetings and they are able to take private calls.

Conversely, the Shareajet idea also has pitfalls. While most of these pitfalls are purely financial, Blue Star Jet also has to worry about public image and access to commercial airports.

“Sharing a jet might make the work preparation more difficult if confidential issues are involved,” said an analyst from the Gerson Lehrman Group. “Presumably the online process would prevent two competitors from sharing the same aircraft prior to pitching at the same client but what would happen with business leaders who didn't get on.”

Another area of concern is travel arrangements. More or likely, some travellers will have their schedules compromised since the aircrafts will be coming from and going to different places, each with different routes. As a result, some clients may have to go further or wait longer than they would otherwise have to do.

It is up to Blue Star Jets to fix its approach on the program. For now, the company should monitor customer feedback and address concerns.

Source: Gerson Lehrman Group